Big Boom in Big Data Analytics: How Top Performers Garner Insights for Greater Efficiency & Competitive Advantage
We should have seen this coming. With the rise of social media and user generated content, unstructured information accounts for more than 85% of all data in organizations and is increasing in size an estimated 30 times faster than structured data. With so much information being stored on computers in so many different formats, it was inevitable that the day would come when we would shift from application silos to information silos. All information—both contextual and structured has value—but information has more value when it’s viewed or analyzed with context. The surge in interest in so-called “big data” – the ability to extract insight from multiple, expansive data sources – comes from this desire for context.
Figure 1: Big Data Usage by Geography: 526 Global Respondents
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