How Big Data Analytics Fuels Customer Management Excellence!
Our recent study entitled Boom in Big Data surveyed over 400 companies with greater than $4B in revenues (Fortune 500) and found how Big Data Analytics impacts customer management best practices. Business executives that actually utilize, recommend, influence, hold budget or veto power over customer management business processes and/or the purchase of customer management software and services reported double-digit return on investment is both tangible and real. Wouldn’t you want to know how they did this?
Learn which selection criteria, business process capabilities and decision support best practices are critical in making the right investment for their organization Using both case studies and survey analysis, Hypatia will provide insights into:
- What goals should organizations set for exploiting analysis of big data for customer management excellence and innovation?
- Which best practices or lessons learned from other organizations’ effective use of big data for customer management initiatives would benefit us?
- Which function or role should be primarily accountable for these programs?
- How does our organization stack up in regards to utilizing all types [structured and unstructured] of customer and product information for decision support—and what is our maturity level?
- What metrics should our company track in order to assess return on investment?
- What are others in our industry realizing for ROI?
Manufacturer: 20+ pages / 12 charts / 2 case studies