Research & Advisory Services:

  • End-user organizations turn to us for information on vendors, service providers and best practices that will accelerate their growth.
  • Vendor and service providers value our research-driven thought-leadership, independent industry analyst analysis and business case return on investment assessments.
  • Clients turn to us for market and customer intelligence research and advisory services that reduce cycle-time and influence customer management, product strategy, channel development and market adoption strategies.

Why Enterprise Buy-Side Clients Invest in Our Research:

Our research encompasses all aspects of customer information management that businesses leverage for decision support in regards to issues relating to vendor selection, operational improvements, market intelligence, or industry best practices. We focus on the internal processes, service providers and enabling technologies organizations deploy in order to leverage this intelligence–and we benchmark industry performance.

Our coverage areas include: Customer Analytics, Customer Management (CRM), Social Analytics & Intelligence, Text Analytics, Business Intelligence, Advanced Analytics, Big Data Analytics, Digital Marketing, Information Management, GRC and Customer Data Integration & Quality.

In short, we investigate and assess return on investment for how customer insight and information is managed, analyzed and applied by businesses ranging from SMB’s to billion dollar enterprises.

  • Vendor Evaluations Shortlist Recommendations
  • Industry Benchmarks
  • Best Practices
  • Custom Research
  • Request for Quote / Request for Information Validation
  • Acquisition Referrals & Recommendations

 

How Supply-side Vendors Leverage Hypatia’s Primary Research

Vendors may syndicate our research AFTER a primary research study goes into production/copy-editing. Syndication licenses include all translation rights, usage with attribution and distribution through all media channels and customized quote for press release announcement.

  • Demand / lead generation
  • Public Relations & Awareness Building
  • Thought Leadership
  • Webinar / Seminar
  • Business Development Tools
  • Market / Category Eminence

Vendors may purchase our reports for internal usage:

  • Competitive intelligence & positioning
  • End-user market intelligence
  • Roadmap planning or validation

Speaking Engagements:

  • Keynote speeches
  • Conference presentations
  • User groups and forums
  • Sales kick-offs
  • Sales training
  • Focus groups

Go to Market Advisory & Consulting:

  • Schedule a briefing and product demonstration
  • Market Positioning or Validation
  • Annual Research Credit Program
  • Acquisition Referrals & Recommendations

 

Hypatia Go-2-MarketTM Enterprise Subscription is a comprehensive market and customer intelligence research service designed to facilitate an organization’s use of our research findings, benchmarks, market size & forecast, and best practices across industries and geographies. Subscribing to our growing library of customer intelligence research is an incredibly cost effective way of getting the pragmatic, use-case best practices, industry benchmarks, and performance metrics required to take your organization to the next level.

An Annual Enterprise Corporate Subscription includes:

  • Access to all in-depth primary research;
  • Access to all briefs, webinars, presentations;
  • A complimentary advisory session with a Hypatia expert;
  • Corporate-wide license, with 24×7 web access for an unlimited number of users.

With tiered-pricing, our research is affordable for companies of all sizes:

  • Small Enterprises (SMBs)
  • Mid-Market
  • Large Enterprises

Syndicated customer intelligence research studies encompass:

  • Industry Benchmarks: Hypatia Galaxy®reports
  • Best Practices & Insights
  • Vendor Selection Guides: Hypatia Product Matrix® evaluations
  • Custom research reports
  • Keynotes, Conference and Webinar Presentations
  • Market & Competitive Intelligence
  • Market Size & Forecasting

Advisory & consulting services:

  • Strategy Validation / Review
  • Product Launch
  • Product/Service Positioning
  • Sales Tool Development
  • Acquisition Referrals & Recommendations

Annual Research Credit Program

Several clients have asked us for a way to plan for their annual research, market intelligence, thought leadership and demand generation budgets without committing to purchase or licensing of a specific study or webinar in advance. Credits are good for 24 months from time of purchase.

Our research credit program now enables both demand-side buyers (customers) of software technology as well as sell-side suppliers (vendors) of enabling technology and services the option of banking ” credits” that can be used for a wide variety of products and services throughout the year with potential for roll-over extensions. Research-based deliverables may include:

Syndicated research studies:

  • E-Books
  • Industry Benchmarks
  • Best Practices
  • Vendor Selection Guides
  • Hypatia’s Galaxy® / Product Matrix® studies

Custom research reports:

  • Market/Competitive Intelligence
  • Market Size & Forecasting
  • Industry Sector Reports
  • Role / Persona Based Studies
  • Geography Based Studies

Advisory & consulting services:

  • Strategy Validation / Go 2 Market Review
  • Product Launch
  • Product/Service Positioning
  • Sales Tool Development
  • Keynote, Conference or Webinar Presentations

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Research & Advisory Services

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